If the most popular soft drink in the world is by itself sufficiently addictive, what can we expect from the Coca-Cola's first alcoholic beverage ? Yes, you read that right. The multimillionaire franchise plans to expand its horizons towards the market of alcoholic beverages. But in order to try it you would have to plan a trip to Japan, the place that has been chosen to launch the new product that you will know next.
The first alcoholic beverage of Coca-Cola
Over the years we learn that risking it becomes necessary to live life to the fullest, so we become more daring when making decisions, sometimes without caring too much what results from it. Behind the brands, of course there are people involved. That is why we are not reluctant to humanize the decision of Coca Cola , that after 135 years of history has dared to propose a product that is completely different from its previous bets.
The Coca-Cola's first alcoholic beverage It will be named Chūhai and will be sold exclusively in Japan . Once you know the ingredients that make up the product, you will know why the Asian country has been chosen for its production and marketing. Those who taste Chūhai will experience on the palate the combination of shōchū , a traditional distilled Japanese liquor, made with barley, fermented rice and sweet potato. On the other hand it will have aerated water and flavorings to give shape to a drink that will have between 3% and 8% absolute alcohol, that is between 3 degrees and 8 degrees. Would you like to try it?
It's not that the Coca Cola has been completely detached from the world of alcoholic beverages. For indirectly the dark drink has served to accompany drinks like whiskey and rum since times that we can not even calculate. In Japan, especially, they identified that the potential to sell a product like this was gigantic.
The style drinks Chūhai they are now a strong trend in this country. And it has been noted that in recent years have even displaced beer and sake, two types of drinks that prevailed for decades as the favorites of the place.
However, the idea of creating a drink like the one proposed by Coca-Cola is not a novelty, since multiple liquor industries had already advanced in the development of similar products, with a wide variety of flavors, but the franchise is determined to enter the competition.
So, if you find unique products, like the Coca-Cola's first alcoholic beverage , next to be released, Japan is undoubtedly a place where the franchise has had to use all its inventive capacity to win over the demanding Asian market.
This is precisely why they have presented more than 100 new products, of which there is Coca-Cola with coffee, introduced to the market in 2017. So if you are a fan of Coca-Cola and you are interested in trying the Chūhai , the Japanese nation is a place you should definitely go.